THE SELLER’S PLAYBOOK

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100 Ways I Provide Value in Your Home Search

Here’s a list of 100 things a real estate agent can do for home sellers throughout the selling process, from start to finish:

  1. Provide a comprehensive Comparative Market Analysis (CMA) to determine an appropriate listing price.

  2. Offer a detailed home-selling consultation to understand the seller’s goals.

  3. Suggest home improvements that can increase the home’s appeal and value.

  4. Provide referrals to trusted contractors for any needed repairs or updates.

  5. Advise on staging the home or recommend a professional stager to make the property stand out.

  6. Assist with decluttering and offer tips for organizing the space.

  7. Help with deep cleaning by recommending or hiring professional cleaners.

  8. Provide advice on curb appeal to make a strong first impression.

  9. Arrange professional photography for high-quality listing images.

  10. Organize a 3D virtual tour or video walkthrough to reach a wider audience.

  11. Create a compelling property description that highlights the home's best features.

  12. Develop a detailed marketing plan specifically tailored to the property.

  13. Create printed marketing materials, such as flyers or brochures, for potential buyers.

  14. Create and distribute an email marketing campaign to attract buyers.

  15. Promote the home on the agent’s website and other real estate listing platforms.

  16. List the property on MLS to ensure maximum visibility for potential buyers.

  17. Post the listing on real estate portals like Zillow, Realtor.com, and others.

  18. Host a broker’s open house to give other agents a chance to view the property.

  19. Schedule and manage showings with potential buyers.

  20. Organize open houses to attract a large pool of buyers.

  21. Provide virtual tours for buyers who can’t attend in person.

  22. Market the property on social media platforms to increase exposure.

  23. Run paid advertising campaigns on platforms like Facebook and Instagram.

  24. Distribute the listing in local publications to target neighborhood buyers.

  25. Follow up with leads to gauge interest and answer questions.

  26. Collect feedback from showings and open houses to adjust marketing strategies.

  27. Advise on competitive pricing based on market data and buyer demand.

  28. Provide insight into local market conditions to keep the seller informed.

  29. Work with the seller to determine the ideal closing timeline.

  30. Help create a home-selling timeline to track key milestones in the process.

  1. Provide regular updates on showings and marketing efforts.

  2. Help negotiate offers from potential buyers.

  3. Present all offers in a clear, concise manner.

  4. Offer strategic advice on counteroffers to maximize the sale price.

  5. Negotiate buyer contingencies, such as inspection or financing conditions.

  6. Advise the seller on acceptable contingencies based on market conditions.

  7. Provide advice on accepting or rejecting offers based on the seller’s priorities.

  8. Help review buyer qualifications to ensure they are financially capable.

  9. Communicate effectively with other agents to keep the process moving smoothly.

  10. Ensure all legal paperwork is properly completed and complies with state regulations.

  11. Guide the seller through the disclosure process, including necessary forms and documents.

  12. Review and explain the terms of the purchase agreement with the seller.

  13. Help the seller understand their rights and obligations during negotiations.

  14. Advise the seller on legal or financial issues related to the sale.

  15. Coordinate property inspections and help the seller prepare for them.

  16. Handle any negotiation issues arising from the inspection report.

  17. Provide advice on dealing with low offers or negotiations that may arise.

  18. Assist in evaluating potential buyer’s financing options.

  19. Provide advice on dealing with multiple offers and bidding wars.

  20. Help with arranging home repairs based on buyer requests after the inspection.

  21. Ensure all deadlines are met, including contingencies and documentation.

  22. Assist with price reductions if necessary to attract more buyers.

  23. Help the seller with decision-making by providing expert guidance on offers and counteroffers.

  24. Organize and manage all communication between the seller and potential buyers.

  25. Create a strategy for showing the property during holidays or challenging market conditions.

  26. Provide feedback from buyers to adjust the marketing or staging strategies.

  27. Help sellers stay emotionally prepared for the ups and downs of the selling process.

  28. Advise on how to handle multiple bids or when to hold out for a higher offer.

  29. Facilitate negotiations on closing costs or repairs needed after inspections.

  30. Make sure that all parties are adhering to the agreed-upon timeline.

  31. Assist with potential title issues or help resolve them before closing.

  32. Help sellers deal with home sale contingencies.

  33. Guide the seller on what personal property can or cannot be included in the sale.

  1. Provide advice on closing costs and what the seller can expect.

  2. Coordinate the closing date with all parties involved.

  3. Ensure all necessary documents are signed by the seller before closing.

  4. Prepare the seller for the final walk-through of the property.

  5. Work with the title company to ensure the title is clear and ready for transfer.

  6. Ensure the seller is aware of final seller obligations before closing.

  7. Review the settlement statement with the seller to ensure all fees are accounted for.

  8. Assist with any last-minute negotiations before closing.

  9. Ensure any agreed-upon repairs or credits are handled before closing.

  10. Help the seller prepare for the move and recommend moving companies or storage options.

  11. Ensure the home is clean and ready for the new owners before closing.

  12. Confirm that the seller has all necessary information for the final walk-through.

  13. Coordinate with the closing agent to ensure the process goes smoothly.

  14. Resolve any final title or lien issues before the closing date.

  15. Ensure all personal items are removed from the home before the buyer’s walk-through.

  16. Help the seller understand the net proceeds from the sale.

  17. Assist with finalizing utility transfers and other service providers.

  1. Be present at closing to offer support and address any last-minute questions.

  2. Ensure all documents are signed correctly and in a timely manner.

  3. Help the seller transfer ownership to the buyer.

  4. Ensure the seller understands their final settlement statement.

  5. Review and explain any remaining legal obligations to the seller.

  6. Assist with the removal of any contingencies that could delay closing.

  7. Ensure the title transfer is completed properly and smoothly.

  8. Confirm that the seller receives their proceeds after closing.

  9. Help coordinate the transfer of keys and any home warranties to the new buyer.

  10. Ensure the seller has all necessary paperwork for their tax filings.

  1. Follow up with the seller after closing to ensure satisfaction.

  2. Send a thank-you note to express appreciation for the seller’s business.

  3. Assist the seller with moving tips or offer recommendations for moving services.

  4. Provide resources on setting up utilities or transferring service in their new home.

  5. Keep the seller informed on local market conditions, especially if they plan to buy another property.

  6. Help with finding another property if the seller is moving to a new home.

  7. Provide tax advice or connect the seller with a financial advisor.

  8. Offer information on home improvement contractors if the seller is planning renovations.

  9. Send seasonal greetings to maintain the relationship for future business.

  10. Stay in touch to offer continued support for any future real estate needs.

This list covers everything a real estate agent does to provide value and support to sellers, ensuring the process is as smooth, successful, and stress-free as possible.

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Whether working with buyers or sellers, Ivete Liliensteins provides outstanding professionalism in making her clients’ real estate dreams a reality. Contact her today to start your home searching journey!